Almost all businesses do better with a website these days. That’s because the vast majority of people use Google to find an immigration lawyer when they need help.
One of the most common things people type into Google when looking for an attorney that specializes in immigration is “immigration lawyer near me”. Whatever website shows up at the top of Google search attracts over 70% of them. But, why is that?
Well, if you’re anything like the average consumer, you know that Google returns millions of options when you search for something, but the ones at the top of the list are usually the best. Therefore, you assume that the websites at the top represent the best options to solve your problem.
So, what does that mean for you as the manager of a business? It means that if you do what it takes to get your website to the top of the list, then you’ve won half the battle. But what happens when people actually make it to your website? Do they find what they’re looking for and call you? Or, do they click the back button and continue their search.
That second part is what this article is about: Making a website worthy of attracting the right kind of customers for your business. By the time you’re finished reading, you will have a solid understanding of what a website can do for you, how it does it, and the next steps for securing a great website for your business. Let’s dig in.
What a Website Does for an Immigration Lawyer
My clients who are immigration lawyers get the majority of their business from Google searches. People in their cities need help with DACA, Visas, Naturalization, and other issues relating to immigration. When they search for a lawyer to help, my clients show up at the top of the list and they get the clicks.
Once people reach their website they are greeted content that reflects the information they were searching for as well as informational content about the lawyers so they can see the people they might be working with. Since visitors find exactly what they are looking for, they are ready to make contact. An intuitive interface allows them to contact the law office easily so they can quickly get their problems solved.
We also link websites with Google Maps so when people find lawyers on Google Maps, they are led to the website where they can make contact. This is called Search Engine Optimization. With SEO we make sure the website shows up at the right time for the right people in the right places.
How A Website Works for an Immigration Lawyer
There are many things a website does for a business. You can read about some of them here. The first thing it does is present the lawyers in a way that lets people get to know them and trust that they can solve their problems. Next, we have content that addresses the issues that brought that person to the website in the first place. It’s super important for the copy to speak directly to the emotions behind the search. Why is this person searching today? What does it mean if they cannot get these issues solved? That’s what the text content should be about.
There also needs to be photos of the lawyers. People want to see peoples’ faces. There are so many websites online these days that it’s easy to get lost in a sea of text and designs. People trust people first, so that’s what we show them.
Finally, we have blog content. Blogs provide an opportunity to create content that helps and adds value to the readers. The added content allows the website to be picked up by Google and displayed in the search results. A website without enough text content will not rank well because there’s nothing for Google to sinks its teeth into.
The Process of Building a Website
Getting a website is a straight forward process that we have perfected over the years. It starts with why. Why does the business exist? Why do people need this product or service? Why are we working on the website now? All these why’s are important if we are going to find the right how’s. If you just let a web designer go crazy without giving them specific targets, you will not get what you need. This is called marketing.
Once we know the why’s, we can move onto the how’s. Depending on the specifics of the project, our copywriters will write the perfect text content that will engage readers and show them the exact information they are seeking. It will speak to their pains and emotions to heighten the sense of awareness about solving their problems now. Finally, it will guide them to your phone or office.
There is other content that we can’t create out of thin air like the copy. Photos of your office and lawyers are very important pieces of the puzzle. Perhaps you have some articles you want to publish in your blog. If you don’t want to write them yourself, we have writers for that too.
Once all the content is together, we’ll create a design prototype. This gives you an opportunity to look through and give us feedback about the design so far. Once you approve, we’ll finish the design and move onto development.
Development is when we make sure everything works 100%. This is where we do things like create the contact forms and create alternate versions of the website in multiple languages so your customers can read it. Once we get everything dialed in, we launch.
How to Maintain a Website So It Keeps Getting Results
You might think that launching the website is the last step, but you’re wrong. A website is like a car. It needs to be maintained or it will eventually break down and stop working. When it comes to the vehicle that drives your business, it’s very important that it stays maintained and fully operational.
For this, we offer monthly maintenance plans. Each month we go through and make sure everything is updated. Updates happen regularly to make sure everything is secure and working. Hackers never sleep, so we can’t either.
Having us maintain your website on a monthly basis also comes with perks. For instance, we spend up to 2 hours each month on edits and additions you request for your website. This way your content can stay fresh and grow with your business. With this maintenance plan, you will never have to redesign your website again.
Having us around on a monthly basis also opens the door for other services such as SEO or PPC advertising, both of which can be easily added onto a maintenance plan for a reduced rate as compared to normal rates.
Getting Started Now
Getting started is easy. Just give us a call and schedule an appointment to talk with a marketing expert. We might have to run an audit on your current website or do some research, but it always starts with meeting you either in person or over the phone to get an idea of who you are, what your business is setting out to do, and how we can fit into the picture.
